This is just soooooo stupid. So incredibly stupid. This coming season, the Ole Miss Sports Marketing Department (in association with WasteOFmoney, inc. and in conjunction with StupidIdeas Intl.) wants all Ole Miss fans to wear a silly read t-shirt, developed by Nike. The full atrocity is memorialized here:
"By being called the O-Zone Experience, the desired atmosphere is expected to offer the 2005 Rebel football team a competitive home field advantage, one that is full of electricity and enthusiasm. "
What? There's not enough of a home field advantage, you know, playing on our, well, HOME FIELD? Are these the same nitwits who came up with "Red Alert" and similar nonsense?
"Having a unified athletic T-shirt is a concept that many other universities have utilized," said ASB president Rebecca Bertrand. "I plan to wear my 'Are you Ready?' shirt to pep rallies and athletic events to show my support, and I think this type of collaboration between athletics and the fans will help build momentum for the O-Zone Experience."
I don't wanna be a downer but this is just silly. No atmosphere has ever been created, anywhere, as a result of some stupid marketing program or silly slogan. You do it by winning important games. If smart marketing and clever programs were all it took to create "atmosphere" then Duke and Vandy would be incredibly intimidating places to play.
Besides, how many fans wear t-shirts to Ole Miss games? Not many. Something tells me that the majority of those who already wear t-shirts to games will think this is a GREAT idea, REALLY COOL MAN but those who don't will pass.
It's just silly. Besides, is O-ZONE threatening or intimidating? Of course not. It's just silly. O-Zone. Stupid.
I'll keep my ears open for the "Red Alert" so I can catch that "Rebel Express" to the "O-zone". And hell yes, I am ready........